"Think about it," says David Meerman Scott, "You're watching your favorite TV show, so the advertiser's job is to craft a commercial to get you to pay attention, when you'd really rather be doing something else, like quickly grabbing some ice cream before the show resumes."Thanks to the recommendation of industry colleague Bobby Lehew, Scott's book -The New Rules of Marketing & PR - is getting us to pay attention with simple and profound observations. "The web is different. Instead of one-way interruption, Web marketing is about delivering useful content at just the precise moment that a buyer needs it." Scott gives great insight into how you can benefit from strategically utilizing web content, blogging, on-line news releases, video, podcasts....good grief, most of these concepts didn't exist ten years ago!
A taste of the work can be found by checking out David's pdf The New Rules of PR - How to create a press release strategy for reaching buyers directly."
A final thought from Scott: "Reporters and editors use the Web to seek out interesting stories, people, and companies. Will they find you?"
A final thought from us: "Go get this book."
