Dress for Success?

Fifteen years ago, we had regular requests for fifteen to twenty dollar embroidered golf shirts that our clients used for trade show uniforms, golf tournament prizes, customer gifts. One day, we asked a buyer, "Why not get a few less shirts, spend the same total amount of money, and get a really nice shirt that folks will ACTUALLY WEAR after the event is over?" We all scratched our heads for a moment and...Shazaaaaam! A new vision was born in the name of quality! We began showing higher-end apparel...even when we were given a specific, lower budget figure per shirt. The next thing you know our clients were getting great results using Cutter & Buck, Nike, Ping, Greg Norman, Ashworth, Bobby Jones. Of course, there is a place for an inexpensive shirt (Haines Maxwell, Sr., the custom home builder, taught me as a wee lad that "cheap" was no longer in the vocabulary and could be nicely replaced by "inexpensive"....we have provided tens of thousands of "inexpensive shirts" over the years to our favorite fast-service restaurant...and everyone seems to be quite happy).

Important observation: Notice how happy the couple on the bike seem to be wearing their high-quality Cutter & Buck shirts! Not sure how long the Ms. will enjoy riding on the back fender but I guarantee you she loves the shirt.

Today, our Charlotte sales team is meeting at 11 a.m. to share ideas from the promotional product show in Orlando and I'm going to do a survey of the most popular brands and get some feedback from our experts regarding the "what" and "why" of the world's finest apparel. The boss is even going all out and springing for PIZZA for the gang.

The results of this meeting will be delivered to YOU......free of charge...via BLOGGING and the World Wide Web....I love this country!