How loyal are your clients? Are they telling others great things about you? Are they blogging about YOU? (Just thought I'd throw that in since I'm a veteran blogger of 6 months).
Local Story #1 ~ With a customer event a few days away, I stopped by the Matthews Beantown Tavern location and approached my new friend, Beantown owner Donnie Gaskin, about my purchasing a handful of ten dollar gift certificates and "borrowing" a pot of his AWESOME clam chowder so we could give out free tastes at our client cookout. Good for us, good for Beant

Local Story #2 ~ "I go the extra mile to help you achieve your goals," says the website of local realtor, Ann Cabaniss, http://www.workwithwhoworks.com/. When her firm-Carolinas Realty and Investing Group-helped our own David Murray purchase a home recently, she put her money where her mouth was. Not only did she pay for an upgrade on David's home warranty but when she heard David mention his desire to get someone to pressure wash part of his new home, Ann made the arrangements...and paid the bill. If that doesn't define "going the extra mile" then Ann's recent delivery of a watermelon for David from her family farm in Pageland should do it.
Back to Ken Blanchard and Raving Fans....are people talking about your business, my business? Are they loyal? Are they raving? Are they spreading the news? Have we given them a reason to?